The first book in the Get On With It series — a blunt, science-backed, story-driven guide to breaking habits, interrupting thought loops, and walking yourself out of your own bullsh*t. By serial entrepreneur and mentor Ulrich Frerk.
The thing you swore you'd stop doing — but here you are again.
This book is a punchy, practical framework for real change. Whether you're fighting procrastination, addiction, people-pleasing, anger, endless scrolling, or mental spirals — Stop It gives you the tools to break the loop.
You don't need more theory.
You need a moment. A mantra. A method.
You need to say it — and mean it: Stop it.
Written by Ulrich Frerk — serial entrepreneur, keynote speaker, and walking proof that identity can be rewired — this book is your mental reset switch. Based on 25+ years of building companies, breaking personal patterns, and helping others transform their lives.
Understand the neurological patterns that keep you stuck and how to interrupt them.
A simple, powerful framework for breaking any destructive pattern in real-time.
How to fundamentally change who you are, not just what you do.
Actionable techniques you can use immediately when you feel the pull of old patterns.
Case studies from Ulrich's own transformation and clients who've broken free.
How to maintain your new identity and help others break their patterns too.
Ulrich Frerk is a serial entrepreneur, keynote speaker, and mentor who has spent 25+ years turning complex technologies into elegant solutions. From smart-building automation to environmental IoT, culminating in the acquisition of Adroit by Spark NZ in 2023.
But beyond the business success, Ulrich is living proof that we can interrupt our patterns and rewire our identity. Stop It is born from his own journey of breaking loops, changing habits, and getting on with the life he actually wanted to live. He's helped hundreds of entrepreneurs and executives do the same.